Pay per click (PPC) – Levelling the playing field
Internet advertising, such as Google Adwords (now Google Ads), Facebook, Linked In, Instagram and Twitter promotions, has truly democratised advertising.
Gone are the days when the amount of money you spend on an advertising campaign dictates who gets the best position. Gone are the days when you don’t know which half of your marketing budget is being wasted.
According to analysts, 50% of all global advertising spend will be online by 2020, matching all other combined “offline” advertising spend on the likes of TV, print and billboards.
Not surprising that pay per click advertising on Google and the various social media platforms gives you several valuable benefits:
- Brand exposure
- Qualified traffic
- Quantifiable spend
- Data that delivers actionable, valuable insights.
Google Ads is the most popular and can be the most profitable form of online advertising. But it can also be complicated, the goal posts move and it is time consuming.
As a result you can burn through a lot of time and money chasing the promise of more clicks, better quality visitors and increased conversion rate.
That’s where we can help – we are passionate about helping organisations like yours get the most out Google Ads and pay-per-click advertising.
OMG! How much?
Let us show you how we increased one client’s click through rate from 0.56% to over 10%
We also reduced the average cost per click from £1.26 to 25p
And their cost per conversion reduced from £42.00 to £1.26